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K8.Com and Manchester City ink multi-year betting partnership

English Premier League football team Manchester City has signed a multi-year partnership agreement with Philippine-headquartered Kai-Fa Yule K8.com to have the online gaming company as its regional betting partner in Asia. The partnership will begin with the 2017/18 Premier League season, which the Citizens will kick-off with an away game against Brighton & Hove Albion this August 12th.

Information regarding the financial aspect of the contract hasn’t been released by either party, but what is known at this time is that the operator’s online brand – K8.com – will be promoted on the digiboards at the Citizens’ Etihad Stadium in Manchester during home and away matches. There will also be other promotions for some of K8’s more than 15 million regist…