In the United Kingdom and the Advertising Standards Authority (ASA) has ruled against a radio advertisement promoting the PaddyPower.com online sportsbetting domain from prominent operator Flutter Entertainment.

The watchdog used an official press release to detail that the offending spot was run on December 12 to highlight the plethora of soccer-related sports wagering markets the site was offering over the forthcoming Christmas period. The regulator explained that the radio commercial had featured a man going by the fictional name of ‘Paddy’ promoting the specific benefits of the domain’s Bet Builder accumulator service while consoling a male punter as he complained about his busy holiday schedule.

Concluding counsel:

The ASA declared that the …