After finalizing its outright acquisition of Malta-based online casino operator ComeOn! in December, Swedish firm Cherry AB has now announced that all of its consumer-facing Internet gaming activities are being unified under a new ComeOn!-branded business division.

Stockholm-listed Cherry AB earlier revealed that ComeOn! holds online gaming licenses from authorities Malta, Curacao, the United Kingdom and the German state of Schleswig-Holstein and operates over a dozen domains including CherryCasino.com, ComeOn.com, SunnyPlayer.com and SveaCasi…